You were wise to invest in a short-term rental property in Florida, with 137.6 million people visiting the state in 2022. This huge number represents significant potential for profit from your property investment. You need the right marketing strategy to make the most of your short-term rental.
This guide will show you the essential steps to creating an appealing vacation rental listing.
Attention Grabbing Title
To get more bookings, you need more people looking at your listings. The title is essential for grabbing attention and getting someone to click on your listing.
Keep the title short, between ten and fifteen words. In addition, pay attention to the character limit of the listing website. For example, Airbnb has a 50-character limit, and Vrbo has a character limit of 70.
Your listing needs to fit the limit and make sense when read. Try to include a unique selling point.
Right Tone
Before you start writing, choose a tone for your property listing. You want to speak directly to the type of guest you want to book with your vacation home. A fun and exciting tone would be good if you want to attract families.
Perhaps your rental is ideal for a romantic getaway. Then, you should use a tone that expresses this sentiment.
In addition to tone, consider the vocabulary you use. Avoid generic language like near, good, or nice. Instead, be more specific.
State how many miles away or how long it takes to drive to a local attraction. Use cottage, villa, or cabin instead of house to describe the property type.
Essential Details
While you want your listing description to tell a story, it must include essential details. This can take some practice, as you want to limit your description to 500-1,000 words. Someone could fall in love with your property, but if it doesn't fit their needs, they won't book.
- Number of bedrooms
- Number of bathrooms
- Number of guests your property can accommodate
- Property policies
Including as much information as possible will also legitimize your listing. With rental scams rising in Florida, you want to show potential guests that you are not one.
Amenities
Include the amenities that come with your rental properties to attract guests. These perks and unique features add value to the booking rate you are charging. They enhance the guest's experience and can increase the property's desirability over comparable properties.
Surrounding Area
People don't book a vacation rental just for the house. They also want to get out and explore the area. You considered the community when you bought the short-term property.
So, include some of the area highlights in your property listing. This could be a tourist attraction, notable restaurants, parks, beaches, or anything else someone visiting the area would want to see.
Start Creating an Appealing Vacation Rental Listing
As you can see, creating an appealing vacation rental listing is crucial for your success. Strike the right balance between storytelling and being informational. You want to entice someone to book by connecting with them while reassuring them that your property fits their needs.
Work with our property managers to improve your listings and get more bookings.
